New Chapter for Local Ford Dealer as Kirk Auto Company Takes Over
After serving the community for many years, Tracey Langston Ford is entering a new chapter under new ownership, having been acquired by Kirk Auto Company. With new ownership comes a new name. The new team at Cannon Kirk Ford of Springfield brings more than 60 years of experience, a commitment to hometown service, and plans for continued local investment.
“We are excited to share some incredible news: Tracey Langston Ford is now Cannon Kirk Ford of Springfield,” said company spokesperson, Keith Madden. “As we step into this new market, we want you to know that while the name is changing, our dedication to this community remains steadfast. We deeply appreciate the trust and loyalty you have shown the Ford Motor Company brand over the years, and we look forward to continuing to deliver the friendly, honest, hometown service you expect from Cannon Kirk Ford.
“For more than 60 years, Kirk Auto Company has proudly served communities throughout the region, growing from a small local Ford dealership into a company built on integrity, exceptional service, and meaningful relationships with customers and employees alike. We are committed to building those same strong connections here in Springfield. Thank you for being an integral part of this new chapter. We look forward to welcoming you and serving you with pride at Cannon Kirk Ford of Springfield. At Cannon Kirk Ford of Springfield, our mission is simple: to provide exceptional service that prioritizes the needs and satisfaction of every customer.
“We are committed to fostering a supportive, knowledgeable environment and delivering excellence at every level of interaction. Our vision is to provide quality products while exceeding our customers’ expectations through a superior ownership experience and the professionalism of our team. Since beginning my journey as Dealer Principal of the Kirk Auto Group in Mississippi in 2002, I have led by example—actively involved in both long-term planning and day-to- day operations.
“I intend to bring that same hands-on leadership style to Springfield, encouraging our team to build meaningful relationships and deliver an outstanding customer experience. We take great pride in the Ford brand we represent and in the lasting impact we can have on the lives of those we serve. As we move forward, you can expect a strong commitment to maintaining a wide selection of new and pre-owned vehicles at competitive pricing. We are implementing a dynamic marketing approach designed to connect with our customers at every level, while hiring locally and becoming actively involved in the Springfield community. We are excited about the future and grateful for the opportunity to earn your trust and serve you for years to come.”
